TRYBE PRIVACY NOTICE This notice explains what personal information Trybe Strategies Inc. ("Trybe", "we") collects, why, where it is kept, and the choices you have. It applies to trybeinc.com, our other Trybe websites, the Trybe portal at app.trybeinc.com, the Atlas app, Ask Atlas, and our calls and services. 1. WHO WE ARE Trybe Strategies Inc., 428 King William Street, Hamilton, Ontario, L8L 1P7, Canada. Our privacy officer is Sheldon Rodrigues, Chief Executive Officer. Contact: [email protected]. 2. WHAT WE COLLECT * Your account: your name, email address, and, if you sign in with Google, your Google profile name and photo. * Your business details: the business name, type, jurisdiction and address you give us when you sign an agreement or create an order. * Agreement records: what you agreed to, when, the version, and the technical details of the moment you accepted (your IP address and browser), so there is a reliable record for both of us. * Your messages with us: Ask Atlas chats, help tickets, screenshots you choose to send, and emails. * Calls: our calls are recorded and transcribed automatically through our meeting platform, which tells everyone on the call when recording is on. * Payments: payments are handled by Stripe. We see what you bought and whether it was paid. We never see or store your full card number. * Email preferences: whether you agreed to receive marketing emails from us, with the wording you saw and the time. * Website use: basic information about how our sites are used, such as pages visited and the type of device. * Voice, when it becomes available on your plan: your voice conversations with Atlas and their transcripts. We do not ask for, and you should not send us, personal health information. 3. WHY WE USE IT To create and run your account; to provide the services, programs and reports you sign up for; to keep a record of agreements; to answer your questions and fix problems; to take payments; to send you emails you agreed to receive; to keep our services safe; to improve our services; and to meet our legal obligations. 4. WHO WE SHARE IT WITH We do not sell your personal information. We share it only: * with service providers who run parts of our business for us, on terms that require them to keep it confidential. They fall into these groups: website hosting and storage (such as Cloudflare); email, documents and meetings (such as Google Workspace); payments (such as Stripe); email newsletters and customer records (such as Kit); scheduling, forms and assessments (such as ScoreApp); online community platforms (such as Skool); podcast and video production (such as Riverside); website analytics and advertising (such as Google and Meta); and the AI tools we use; * with Trybe's delivery partners who work on your project, who are bound to keep it confidential; * with anyone you ask us to share it with, such as a funder, and only with your approval; * when the law requires it. 5. WHERE IT IS KEPT Our service providers store information in Canada, the United States and other countries where they operate. Information stored outside Canada is subject to the laws of those countries, which may allow their courts and authorities to access it. 6. YOUR GOOGLE DRIVE If you choose to back up your Atlas chats to your Google Drive, we ask Google for permission to create and update only the files our app makes. We cannot see anything else in your Drive. Files we create in your Drive belong to you. You can disconnect at any time from your Trybe account or your Google account settings. 7. HOW LONG WE KEEP IT * Your account information and chats: while your account is open. You can delete your chat history at any time from your account. * When you close your account: your chats and tickets are deleted 90 days later. * Agreement records and payment records: for as long as the law requires us to keep business records, generally at least six years. * Backups: kept for 30 days, then overwritten. 8. YOUR CHOICES AND RIGHTS You can ask us to show you the personal information we hold about you, correct it, or delete it, subject to what the law requires us to keep. You can stop marketing emails at any time with the unsubscribe link or by telling us. Write to [email protected] and we will answer within 30 days. If you are not satisfied with our answer, you can contact the Office of the Privacy Commissioner of Canada. Depending on where you live, you may have additional rights. 9. KEEPING IT SAFE We protect your information with secure sign-in, encryption in transit, access limited to the people who need it, and regular backups. No system is perfectly secure. If a breach creates a real risk of significant harm to you, we will tell you and the regulator as the law requires. 10. CHILDREN Our services are for people 18 and older. We do not knowingly collect information from anyone younger. 11. COOKIES We use cookies that keep you signed in and keep our sites working. We also use cookies and similar tools from advertising platforms to measure our own advertising and show our ads to people who have visited our sites. You can block these in your browser settings. We do not sell your personal information. 12. CHANGES When we change this notice, we post the new version here with its date. If a change is significant, we tell you in your account or by email.