Karim Soliman
Co-founder & Chief Design Officer @Oppla.ai
Matthew Bretzius
President | Partner at FischTank PR
Steve Joordens
Full Professor at University of Toronto Scarborough
Dr Manuel Seidel
Risk and sustainability | SaaS | ecoPortal CEO

Chief Brand & Growth Architect

I build world-class go-to-market engines & humanize brands to drive deep trust for hyper-growth tech companies, non-profits, & enterprise clients.

Hi, I am Sheldon

WHY Global C-Suite Leaders Pick Me: The CMOs of RBC, Google, CIBC, Loblaw, and Starbucks looked at every marketer in Canada and chose one person to lead their Canadian Marketing Association. That person was me. But what sets me apart is not just the approval of a prestigious board of directors. It is my leadership philosophy: 1. See the person first, 2. Support them in the rumble & 3. Let's make things actionable together.

HOW I Exponentially Scale Revenue: I architect integrated strategies that have generated over $100M in funding raised, ARR and LTV. I've helped scale AI SaaS startups by driving a 368% ARR growth rate from $3.2M to $15M, and secured $38.8 million in Series A and Series B funding rounds during a 2022 & 2023 down market.

WHAT High-Performance Team Culture Does For Our ROI: Today a trusting culture is the ultimate competitive advantage. I build and lead high performance teams with a culture rooted in trust and psychological safety. I've scaled teams by 400% from 15 to 75 during hyper-growth phases.

WHEN Does Humanized Brand & Agentic AI Work: People do not buy 'WHAT' you build. They buy 'WHY' you build it. I create a narrative about our 'WHY' to bridge the gap between a trusted human brand and product led marketing. I architect Agentic AI ecosystems, to liberate teams from grunt work and empower them to focus on high-level strategy, innovation and creative storytelling.

$100M+

ARR, LTV & Funding Raised

20+

Years of Experience

Testimonials

Karim Soliman
Co-founder & Chief Design Officer @Oppla.ai
Read more
Peter Rodriguez MBA, Chartered Marketer
F500 Brand Expert Ex J8, Pfizer, Kellogg's, Nestlé.
Matthew Bretzius
President | Partner at FischTank PR
Read more
Steve Joordens
Full Professor at University of Toronto Scarborough
Read more
Dr Manuel Seidel
Risk and sustainability | SaaS | ecoPortal CEO
Read more
Min Lai-Underwood
Digital Marketing | Omnichannel and Multichannel Strategy
Bijal D'souza
Sales, Marketing & Operations at ROMDAS
Sarah Ceaser
Business & Finance

My impact

I have a proven track record of creating impactful brands and securing major partnerships, as seen with the $1.25M in seed funding I raised for the CMA NXT program at the Canadian Marketing Association. I've also led marketing for tech startups like ODAIA, where my strategies directly contributed to securing $13.8M in Series A and $25M in Series B funding.
Proven results: track record of successful 7 and 8-figure funding rounds
Investor Insight: Deep understanding of VC decision-making processes
Complete Implementation: Full-service execution, not just strategy
We helped them raise $1.2M in a Seed funding round.
We helped them raise $13.8M in a Series A funding round.
We helped them raise 25M in a Series B funding round.

Get in touch

If you'd like to explore working together let's connect on a discovery call.