Funding the Runway.
Grants, contracts and competitions that fund the build. You keep every share. Trybe builds the case. Creative Action Consulting maps the funding.
These multi-billion-dollar brands trust us.
Non-Dilutive Funding.
Vivien Rayam
Founder & Funding Strategist, MBA, MSCED
Creative Action Consulting
Sheldon Rodrigues
CEO, Co-Founder, Chief Brand & Growth Officer
Trybe
About Vivien Rayam Non-Dilutive Funding Track Record.
I've secured more than $50 million in non-dilutive funding since 2017, over $10 million in 2024 alone. Twenty years in, I know which grants, contracts, and competitions a company can realistically win, and how to write the proposal that wins them. I've sat on the other side of the table: leading HUD grant rounds, reviewing federal proposals, and co-authoring the Notices of Funding Opportunity that companies respond to. That's the advantage I bring you. I know what reviewers are scoring before you write a word.
- MBA
- MS in Community Economic Development
- BA in Journalism
About Sheldon Rodrigues Brand, Growth & Funding Track Record.
I build the case that makes funders say yes. 25 years in brand and growth, and a $100M+ track record across funding, ARR and LTV. I was the Founding Head of Marketing at an AI SaaS company, where I built the brand and helped scale it from 8 to 75 people, through $38.8M in Series A and B and 368% ARR growth all in 2.5 years, in the middle of the 2022 and 2023 downturn.
Before that, the CMOs of RBC, Google, TD, Starbucks, HSBC, Loblaws and CIBC chose me to lead marketing, brand and growth for the Canadian Marketing Association as the VP of Marketing & Strategic Growth Initiatives.
Funders do not fund technology. They fund the people, and a story they believe in, backed by a leader who can deliver it.
Why Non-Dilutive Funding Now.
Fund the Build
The work needs funding before it generates income. Grants fund that build.
Keep What You Build
Without venture capital, non-dilutive capital funds the same roadmap and you keep all of it.
Federal Validation
A grant/award validates the growth roadmap and strengthens your terms for funding later.
Funding Snapshot.
Start at no cost with a non-dilutive funding custom roadmap for your business. FREE $999
What it is
The Funding Snapshot: Research and a custom roadmap of what the company is eligible for today, before anyone commits a dollar.
What you get
The live programs and their dollar ranges, the unknowns that gate eligibility, and the steps to take to secure the grants and funds.
What to expect
You walk away knowing which doors are open, which aren't, and why.
*Special offer. No fee, no commitment. Usually $999.
Six steps. Three phases.
Foundation Phase Trybe builds the case. CAC maps the funding.
Step 1: Foundation with Trybe
Sharpen the positioning and the funding story, confirm the entity, and get the operating pieces in order. The named Principal Investigator, subcontracting cap, data room, and the cap table if needed.
Step 2: Prepare
Complete a funding readiness checklist and gather required documents to refine your value proposition and funding narrative, ensuring you're ready before applying for funds.
Funding Assessment Rank every option by fit.
Step 3: Assess & Align
Understand your business model, and funding readiness to identify strengths, weaknesses, and what makes you competitive. Verify eligibility on entity structure, ownership and cap table where applicable, the principal investigator, then rank every option by fit and probability of success.
Step 4: Plan
Kickoff with Trybe, CAC and your leadership team. A 12-month roadmap with dollar targets, milestones, and the funding path mapped out.
Applications & Post-Award Submit, manage, report.
Step 5: Develop
Review program guidelines to strengthen project concepts, drafting and refining proposals through multiple iterations to ensure high-quality submissions that meet funding requirements.
Step 6: Submit & Manage
Submissions, funder correspondence, reporting, compliance, and budget tracking through the award. Late or incomplete reporting is the most common reason a first award doesn't lead to a second.
Your Funding Snapshot.
Fifteen minutes of questions. Most take a word or a number. Vivien researches what your company is eligible for today and you walk away knowing which doors are open, which aren't, and why.
