Karim Soliman
Co-founder & Chief Design Officer @Oppla.ai
Matthew Bretzius
President | Partner at FischTank PR
Steve Joordens
Full Professor at University of Toronto Scarborough
Dr Manuel Seidel
Risk and sustainability | SaaS | ecoPortal CEO

Fractional CMO

Startups needing a hands-on marketing leader to shape the story, build the team, and create breakout brands.

Hi, I am Sheldon

After 20 years as a founding marketing leader of startups that grew from $1M to $40M+ I'm working with founders and marketing teams as a fractional CMO.

My best fit clients are seed to Series B stage B2B startups needing a hands-on marketing leader to shape the story, build the team, and create breakout brands.

$40m+

Dollars helped raise

20y

Years of Experience

My impact

We don't just advise-we execute. Our team delivers the complete package that investors expect from unicorn-potential startups.
Proven results: track record of successful 8-figure funding rounds
Investor Insight: Deep understanding of VC decision-making processes
Complete Implementation: Full-service execution, not just strategy
We helped them raise $1.2M in a Seed funding round.
We helped them raise $13.8M in a Series A funding round.
We helped them raise 25M in a Series B funding round.

How I work

I work on a monthly retainer with no more than 3 companies at any given time. Hire me for as little or as long as you like; consider me a short to medium term solution as you build your teams and hire a permanent in-house marketing leader.

Building from scratch

$15k/mo

Best for companies who need help building their marketing fundamentals in advance of having a team. Start with this package before transitioning to a less intensive package once team members are hired.
What I do
•  Quarterly and monthly goal setting including key workstreams and KPIs
•  Creation of marketing foundations such as personas, product messaging, brand design systems, website refreshes and content strategy
•  Hiring your first few marketing team members
What you get
•  12 hours per week for 1:1 meetings, strategy development and synchronous reviews
•  Google chat, email, async work within business hours, Monday to Friday

Fractional marketing leadership

$10k/mo

Best for companies who have a small in-house marketing team but no full time marketing leader to guide them.
What I do
•  Quarterly and monthly goal setting including key workstreams and KPIs
•  Coaching for individual team members
•  Guidance on marketing execution and deliverables
What you get
•  8 hours per week for 1:1 meetings, strategy development and synchronous reviews
•  Google chat, email, async work within business hours, Monday to Friday

Turnkey brand and content marketing

Get a quote*

Best for companies who don't want to spin up an in-house creative and content team, but need support around brand or content programs. I work with my extended team of creative professionals and preferred vendors to deliver turnkey solutions.
What I do
•  Creative strategy and project leadership for website overhauls or integrated brand campaigns
What you get
•  Head of Brand leadership over your brand campaigns or content programs
•  Beautiful, polished "brand with a capital B" assets for major product launches, company announcements, general brand building and more

I can refer you to someone else if...

•  You need a full pitch deck and design overhaul
•  You need a public relations campaign expert for your funding round to impress investors
•  You need fundable financial stories created for your pitch deck
•  You want someone to run investor outreach and performance marketing
•  You need help setting up your video production systems infrastructure

Testimonials

Karim Soliman
Co-founder & Chief Design Officer @Oppla.ai
Read more
Peter Rodriguez MBA, Chartered Marketer
F500 Brand Expert Ex J8, Pfizer, Kellogg's, Nestlé.
Matthew Bretzius
President | Partner at FischTank PR
Read more
Steve Joordens
Full Professor at University of Toronto Scarborough
Read more
Dr Manuel Seidel
Risk and sustainability | SaaS | ecoPortal CEO
Read more
Min Lai-Underwood
Digital Marketing | Omnichannel and Multichannel Strategy
Bijal D'souza
Sales, Marketing & Operations at ROMDAS
Sarah Ceaser
Business & Finance

Get in touch

If you'd like to explore working together or just want to pick my brain, let's book an exploratory chat.