Karim Soliman
Co-founder & Chief Design Officer @Oppla.ai
Matthew Bretzius
President | Partner at FischTank PR
Steve Joordens
Full Professor at University of Toronto Scarborough
Dr Manuel Seidel
Risk and sustainability | SaaS | ecoPortal CEO

Fractional CMO

Companies needing a hands-on marketing leader to shape the story, build the team, and create breakout brands.

Hi, I am Sheldon

I am a marketing leader with a passion for building brands and an even greater passion for building people. My expertise spans a wide range of marketing disciplines, including:

Brand Development & GTM Strategy: I've conceptualized and launched new brands, helped SaaS startups grow exponentially, secured 40M+ in funding and major sponsorships.

Team Leadership & Culture: I am a people-focused leader who coaches and empowers each team member, building high-performance teams that deliver outstanding results.

Strategic Project Management: I have overseen everything from complete website redesigns to PR campaigns that contributed to multi-million dollar funding rounds.

$40m+

Raised in funding

15y

Years of Experience

My impact

I have a proven track record of creating impactful brands and securing major partnerships, as seen with the $1.25M in seed funding I raised for the CMA NXT program at the Canadian Marketing Association. I've also led marketing for tech startups like ODAIA, where my strategies directly contributed to securing $13.8M in Series A and $25M in Series B funding.
Proven results: track record of successful 7 and 8-figure funding rounds
Investor Insight: Deep understanding of VC decision-making processes
Complete Implementation: Full-service execution, not just strategy
We helped them raise $1.2M in a Seed funding round.
We helped them raise $13.8M in a Series A funding round.
We helped them raise 25M in a Series B funding round.

Testimonials

Karim Soliman
Co-founder & Chief Design Officer @Oppla.ai
Read more
Peter Rodriguez MBA, Chartered Marketer
F500 Brand Expert Ex J8, Pfizer, Kellogg's, Nestlé.
Matthew Bretzius
President | Partner at FischTank PR
Read more
Steve Joordens
Full Professor at University of Toronto Scarborough
Read more
Dr Manuel Seidel
Risk and sustainability | SaaS | ecoPortal CEO
Read more
Min Lai-Underwood
Digital Marketing | Omnichannel and Multichannel Strategy
Bijal D'souza
Sales, Marketing & Operations at ROMDAS
Sarah Ceaser
Business & Finance

Get in touch

If you'd like to explore working together or just want to pick my brain, let's book a discovery call.